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Project: Iguana Beach Cafe Chania

Client

Iguana Beach Cafe Chania

Location

Chania, Crete

Services

Logo Design, Web Design & Development, Social Media, Business Cards Design

Technology or Medium

Adobe Illustrator CC, Adobe InDesign CC, Adobe Photoshop CC, HTML5/CSS3, PHP/MYSQL, WordPress, Elementor Pro

Project Gallery

Project Description

Project Overview

Iguana Beach Cafe Chania, situated on the picturesque Agii Apostoli Beach in Chania, sought to enhance its brand presence and customer engagement through a series of design initiatives. Our goal was to create a cohesive and appealing brand experience that would resonate with visitors and foster customer loyalty.

Our Approach

We undertook a comprehensive approach to meet the client’s needs, focusing on the following key areas:

  1. Mascot Logo Design
    • Objective: To create a memorable and engaging logo that reflects the cafe’s vibrant and relaxed atmosphere.
    • Solution: Designed a unique mascot logo that captures the essence of the beachside cafe, enhancing its visual identity and brand recognition.
  2. Loyalty Reward Cards
    • Objective: To incentivize repeat visits and build customer loyalty.
    • Solution: Developed a loyalty reward card system where customers earn stamps with each drink purchase. After accumulating a certain number of stamps, customers receive a complimentary drink, encouraging frequent patronage.
  3. Printed Menu Catalog
    • Objective: To present the cafe’s offerings in an attractive and organized manner.
    • Solution: Created a visually appealing printed menu catalog that highlights the cafe’s diverse menu items, designed to entice and inform customers.
  4. Website Design and Development
    • Objective: To establish a strong online presence and provide essential information to potential visitors.
    • Solution: Designed and developed a user-friendly website that showcases the cafe’s ambiance, menu, and services. The website serves as a digital storefront, enhancing the cafe’s accessibility and customer engagement.

Results

  • Enhanced Brand Identity: The new mascot logo and cohesive branding materials significantly improved the cafe’s visual identity, making it more recognizable and attractive to customers.
  • Increased Customer Loyalty: The loyalty reward cards successfully incentivized repeat business, leading to increased customer retention and satisfaction.
  • Effective Communication: The printed menu catalog effectively communicated the cafe’s offerings, attracting more visitors.
  • Improved Online Presence: The new website provided a seamless online experience, contributing to higher visibility and engagement with both local and visiting customers.

Visit Iguana’s Beach Cafe Chania

Explore the new Iguana Beach Cafe Chania website at https://www.iguanabeachcafechania.gr/ to experience our design work and discover the cafe’s offerings.