Google My Business: End of phone numbers in Google posts

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Google My Business: End of phone numbers in Google posts

Google My Business: End of phone numbers in Google posts

Google announces a new content policy called ‘Phone Stuffing,’ prohibiting businesses from including phone numbers in their Google Posts on Google My Business, offering alternative ways to share contact information.

Google My Business: End of phone numbers in Google posts

Introduction

Google announces a new content policy called ‘Phone Stuffing,’ prohibiting businesses from including phone numbers in their Google Posts on Google My Business, offering alternative ways to share contact information.

New content policy

According to Search Engine Roundtable, Google has posted a new content policy regarding Google Posts, specifically prohibiting businesses from including phone numbers in the content of their posts on Google My Business.

Joy Hawkins also highlighted this in her Twitter post:

Google Posts appear on your local knowledge panel in Google Search, allowing you to share messages with your customers this way.

However, you can no longer share a message and include your phone number in this Google post.

This new policy is called “Phone Stuffing,” and Google stated (translated):

“To avoid the risk of abuse, we do not allow your post content to include a phone number. You can make your phone number available on your Business Profile or website.”

 

Prefer a CTA

Google said that instead, you can add a “Call Now” button to your post that uses your verified Business profile phone number.

Δείγμα Google Post με κουμπί

Source: Search Engine Rountable

Conclusion

In conclusion, Google has implemented a new policy called “Phone Stuffing,” disallowing businesses from including phone numbers in their Google Posts on Google My Business, prompting them to use alternative methods to provide contact information to users.

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